Privacy Policy for Stand Out For Good Inc.
Privacy Policy
Last Updated: January 1, 2026
We want to communicate with you only if you want to hear from us. If you prefer not to receive direct marketing from us, please let us know. You can call us at 1.800.284.7348 or email us at guestservices@altardstate.com. If you would like to update or correct your email address, mailing address or other contact information with us please contact us the same way.
Please note that any requests to remove or update your contact information may take up to five days for your email request and 6-8 weeks to process your postal mail request.
We may need to contact you via phone, email or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive marketing communications from us. We contact you only in ways compatible with your communications choices. To the extent necessary for such purposes, we take reasonable steps to make sure that your contact information is accurate, complete, current, and otherwise reliable.
Stand Out For Good Inc. is a Tennessee corporation (“SOFG" “we,” “us,” or “our”). We have created this privacy policy (“Privacy Policy”) to inform you of our information collection, use, storage, transmission, and disclosure practices.
Our Brands include Altar’d State, Altar'd State Kids, Altar'd State at Home, AS Revival, and Vow’d Weddings. By using any of our web sites, mobile applications, or sharing your information with us, you accept the practices described in this Privacy Policy.
Our Brands include Altar’d State, Altar'd State Kids, Altar'd State at Home, AS Revival, and Vow’d Weddings. By using any of our web sites, mobile applications, or sharing your information with us, you accept the practices described in this Privacy Policy.
The “Website” includes all webpages, content, information, software, applications, and all other functionality available via your web browser at www.altardstate.com, altardstatekids.com or through any mobile applications we offer (collectively referred to as the "Services"). The Services also include services rendered by us in-person or by phone. You, as a visitor to and/or user of any of the Services, along with any company and/or other person that you represent are referred to herein collectively as “you” and “your.
Your access to and use of the Services is conditioned upon your acceptance of each of our Payment, Shipping, and Return policies available (“Payment Policy”); and the Terms of Use available (“Terms of Use”); and this Privacy Policy.
The Payment Policy, Terms of Use, and this Privacy Policy are referred to collectively herein as the “Terms.”
The Terms apply to all visitors, users, and others who access or use any of the Services. BY CONTINUING TO VIEW, ACCESS, OR USE OUR WEBSITE OR ANY OTHER SERVICES, YOU CONSENT TO OUR POLICIES AND PRACTICES DESCRIBED IN THE PAYMENT POLICY, TERMS OF USE, AND THIS PRIVACY POLICY. IF YOU DO NOT CONSENT OR AGREE WITH ANYTHING IN THE PAYMENT POLICY, TERMS OF USE, OR THIS PRIVACY POLICY, YOU MUST IMMEDIATELY CEASE ACCESSING AND/OR USING THE WEBSITE AND ALL OTHER SERVICES.
We receive information about you when you:
• Choose to provide your contact information, such as your name, email, phone number, or other information when requesting or consenting to any communication from us, whether made or given online (including chatbots), in writing, by phone, by email, or in person; or
• Choose to provide information incidental to a purchase of products or services from us whether in person, by phone, or online; or
• Choose to supply information to us, or post information on our accounts or pages, via social media, such as via Facebook, Tiktok, Instagram, or Pinterest;
• Subscribe to our email newsletter (whether directly or indirectly, as further described below); or
• Visit our Website, or interact with us for any other purpose.
We (and other entities) also automatically collect information relating to your interactions with us and our Website, including browser type, IP address, pages visited and other activities on the Website, device type, and time and date of visit, and other information we collect through the use of cookies and similar technology. See the “Our Use of Cookies” section of this Privacy Policy to learn more about the use of this information and the choices available to you.
We use and share your information in order to:
- provide services, products, or information you have requested;
- carry out any agreements you enter into with us;
- assist us in our efforts to collect any amounts that you owe to us;
- enforce, or take any action provided for, in the Terms;
- provide direct marketing to you, including our email newsletter, upon your consent;
- take any action, in our discretion, regarding suspected illegal activities;
- comply with any and all applicable laws, rules, regulations, governing bodies, and legal authorities;
- respond to what we reasonably determine to be a valid request for information by any governmental or regulatory authority or officer of the court, including subpoenas, court order, governmental inquiry, or other legal process;
- prepare for and/or engage in legal action by or against SOFG, its owners, officers, managers, employees, etc.;
- protect our rights, reputation, and property, or that of our owners, officers, manager, employees, users, affiliates, or any other person.
- protect the safety or security or any person or entity;
- take part in a corporate sale, merger, or acquisition, or other transfer of all or part of our assets, including part of a bankruptcy proceeding; and
- carry out any other purpose with your consent or as otherwise disclosed at the time of data collection or sharing.
We may use or share information that has been de-identified or aggregated without limitation.
We retain and use your personal information collected for as long as it is necessary to fulfill the purposes for which it was collected, to comply with our business requirements and legal obligations, to resolve disputes, to protect our assets, to provide the Services, and to enforce our agreements, or to satisfy any similar essential purposes. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of personal information, the purposes for which we process personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
To the extent permitted by law, we may retain and use anonymous, de-identified, and aggregated information, including for performance reporting, benchmarking, and analytic purposes and for product and service improvement. When we delete data, it will be removed from our active servers and databases, but it may remain in our archives when it is not practical or possible to delete it, or as allowed by law.
We have put security measures in place to protect personal information from being accidentally lost, used, altered, or disclosed or accessed in an unauthorized manner and to detect fraudulent activities, including when transmitting personal information in response to data subject requests. From time to time, we review our security procedures to consider appropriate new technologies and methods.
However, no security system is perfect, and no data transmission is 100% secure. As a result, while we strive to protect personal data, we cannot guarantee or warrant the security of any information transmitted to or from the Website or Services. Your use of the Website and the Services is at your own risk. We cannot guarantee that your data will remain secure in all circumstances.
If a data breach compromises your personal information, we will notify you and any applicable regulator when we are required to do so by applicable law
Customers and potential customers of ours who are located within the United States may provide one or more email addresses to any representative of SOFG for the purpose of being added to our email newsletters. Customers who purchase any product from us and provide an email address consent to being automatically added to the recipient list for our email newsletters. The newsletters are provided by SOFG as a courtesy and are not required for purchase.
We may share your email address with third party marketers of products and services that may be of interest to you in the future.
Recipients of our email newsletters may unsubscribe at any time by using the link provided at the bottom of each marketing message, following the directions contained in any email newsletter or contacting a representative of SOFG directly. If you unsubscribe from our email marketing, we will still send you messages related to our transactions and relationships with you, such as order confirmations. Any person who is already subscribed to our newsletters that moves to a location within the European Union must immediately unsubscribe from our email newsletters. We do not currently provide products or services to persons within the European Union.
We want to communicate with you only if you want to hear from us. If you prefer not to receive direct marketing from us, please let us know. You can call us at 1.800.284.7348 or email us at guestservices@altardstate.com. If you would like to update or correct your email address, mailing address or other contact information with us please contact us the same way.
Please note that any requests to remove or update your contact information may take up to five days for your email request and 6-8 weeks to process your postal mail request.
We may need to contact you via phone, email or mail to address questions or issues specific to your order, entry, etc., even if you have opted to not receive marketing communications from us. We contact you only in ways compatible with your communications choices. To the extent necessary for such purposes, we take reasonable steps to make sure that your contact information is accurate, complete, current, and otherwise reliable.
Customers may make purchases at any of our brick and mortar locations (“in-store”), or may place orders online or by calling us at the phone number listed on our Website.
You may make in person purchases in cash, without providing any information about yourself. Otherwise, you must provide a customer name, name of authorized representative (if any), contact information, shipping and billing addresses, and/or payment information to purchase products or services.
We will use your contact information to contact you as necessary for our provision of products or services to you, or otherwise at your request or with your consent.
We may, from time to time, permit you to communicate, upload, or post information to our social media accounts and pages (such as those hosted by Facebook, Instagram, Tiktok, or Pinterest), and to other voluntary chat rooms, online review areas, etc. that are available via our Website or by accessing the applicable online service (each a “Public Forum”). We may also provide other links to those third-party websites or apps, or through integrated social media tools or “plug-ins.” We do not control the privacy practices of those websites or apps, and they are not covered by this Privacy Policy. You should review the privacy policies of other websites or apps that you use to learn about their data practices. If you use those websites or apps to share personal information or you otherwise interact with these features on our Website, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing information with the general public. Please note that any information you disclose in a Public Forum becomes public, unless we provide otherwise. You agree not to provide any information or content, without regard to format, that you do not own, or is illegal, profane, inflammatory, or unrelated to our business. We reserve the rights to refuse to display and to edit or remove content that, in our opinion, may frustrate our marketing efforts.
Analysis of Website Traffic: We use Google Analytics to improve your experience. This service uses cookies to collect usage information from our Website to improve the performance of the Website and for analytics purposes. Such information is specific to the performance of our Website and the geographic scope of our business and does not include your name, address, credit card information, and other personal information.
For more information about how Google Analytics collects and uses data when you use our Site, visit www.google.com/policies/privacy/partners, and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. You can also prevent Google Analytics from recognizing your IP Address by disabling cookies in your web browser. (See the section titled “Opt-out, Disabling, or Deleting Cookies Using Web Browser Settings and Menus” below.)
Interest-Based Advertising: SOFG partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms, including search results pages powered by Google’s Search Engine. Some of these ads may be personalized, meaning that they are intended to be relevant to you based on the information Advertising Providers collect about your use of our Website and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.
You may also be able to opt out of interest-based advertising or to learn more about the use of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page at https://optout.networkadvertising.org/. You may also exercise choices regarding interest-based advertising on your device by downloading the appropriate version of the DAA’s AppChoices tool at https://youradchoices.com/appchoices.
Opt-out, Disabling, or Deleting Cookies Using Web Browser Settings and Menus: You can learn more about cookies at http://www.allaboutcookies.org/. Methods used to disable or delete cookies vary by web browser.
By disabling or deleting cookies using the settings of your web browser, you may not be able to use certain functionality on our Website as intended, for example, the use of our online shopping cart and other online purchasing functions. However, we will be happy to serve you in-store, or by phone.
We may revise this Privacy Policy at any time without notice. The Privacy Policy posted at any time or from time to time via the Website shall be deemed to be the Privacy Policy then in effect. Consequently, you should review the Privacy Policy periodically. By continuing to use the Services following the posting of any revisions, you expressly accept and agree to abide by the terms set forth in the current Privacy Policy. Without limiting the foregoing, we may from time to time notify you of any changes to the Privacy Policy that are substantial or material.
BY CONTINUING TO ACCESS OR USE THE SERVICES AFTER ANY REVISIONS BECOME EFFECTIVE, YOU AGREE TO BE BOUND BY THE REVISED PRIVACY POLICY. IF YOU DO NOT AGREE TO THE REVISED PRIVACY POLICY, YOU ARE NO LONGER AUTHORIZED TO USE ANY OF THE SERVICES AND MUST IMMEDIATELY DISCONTINUE ACCESS AND/OR USE.
Contact us anytime via the following methods:
Stand Out For Good, Inc.
550 Frank Gardner Lane
Knoxville, TN 37932
Call or Text (800)-284-7348
guestservices@altardstate.com
550 Frank Gardner Lane
Knoxville, TN 37932
Call or Text (800)-284-7348
guestservices@altardstate.com
This Privacy Policy was last updated on December 7, 2025.
Overview
This State Privacy Rights Notice (the "Notice") supplements the SOFG Privacy Policy by describing your privacy rights granted by privacy laws of certain states, including California and Texas, with respect to personal information we collect and including information on how to submit a request to exercise your rights. It also describes our current practices for each of the topics addressed in the Notice, as well as our practices regarding personal information collected, used, disclosed, or "sold" as of the effective date of this Notice.
State law defines "personal information" as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. This Notice also uses that definition for personal information.
Personal Information We Collect and Disclose: In the preceding 12 months, SOFG collected and disclosed the following categories of personal information:
- Personal and online identifiers (such as first and last name, address, phone numbers, e-mail address, or unique online identifiers);
- Recordkeeping information (such as credit card number, debit card number, or any other financial information);
- Commercial or transactions information (such as records of products or services purchased, obtained, or considered);
- Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement);
- Inferences drawn from the above information about your predicted characteristics and preferences; and
- Other information about you that is linked to the personal information above.
You can find more detail about how we share this information with third parties in our Privacy Policy, including in the “Uses and Sharing of Your Information” section. Even though we may not provide personal information to these companies for money, state laws may characterize our providing the following categories of information we share with companies that provide services to us, such as personalizing your experience or helping us to market or advertise our products and services to you, as “sales” of personal information. We share personal information for targeted advertising purposes but do not otherwise engage in “sales” of personal information as defined by state laws. Additionally, we do not knowingly sell or share personal information of individuals under 16; please see our Terms of Use for more information.
Specifically, in the past 12 months, we have disclosed the following categories of personal information to third-party business partners—such as advertising networks—for advertising and marketing purposes, including targeted advertising:
- Device and browsing information and other Internet activity information
- Purchase or other commercial information
- Demographic information
- Identifiers and contact information
- Geolocation data (excluding any information that may be considered sensitive under applicable state laws) and
- Inferences drawn from other personal information (excluding any information that may be considered sensitive under applicable state laws
Categories of Sources: We collect personal information from the following categories of sources:
- You;
- Our service providers; and
- Advertising companies and networks.
Please see the “How We Receive Your Information” section in our Privacy Policy for more information.
Our Purposes for Processing Personal Information: We use and disclose the personal information we collect for our commercial and business purposes. Please refer to the “Our Use of Cookies” and “Use and Sharing of Your Information” sections in our Privacy Policy to understand the purposes for which personal information is used.
We may use and share de-identified information to the extent permitted by applicable law. When we use de-identified information, we maintain and use the information in de-identified form and do not attempt to re-identify it, except to check whether our de-identification processes satisfy the requirements of applicable law.
Recipients of Personal Information: We disclose the categories of personal information designated above to the categories of third parties listed above in the “Use and Sharing of Your Information” section of this Privacy Policy for commercial and business purposes.
Notice of Financial Incentives: SOFG offers you the opportunity to participate in programs offered by us, including the Stand Out Rewards program (“Programs”). Our collection of certain personal information about you as described in this Privacy Policy, including the categories of information described in “How We Receive Your Information” section above, allows us to operate the Program and provide participant benefits such as discounts on your purchases under certain conditions.
These benefits and the terms of participation in the Programs are available here: https://www.altardstate.com/rewards.html. The amount and nature of these benefits will be determined by the extent of your participation in the Programs. We may adjust the terms of participation from time to time.
If you wish to stop participating in the Programs, please follow the instructions outlined under "Opting Out of Marketing and Transfers; Updating Information About You". Please be advised that we may continue to process information about you in connection with your transactions with SOFG.
The price and service differences, such as discounts and credits, that are available to you through the Programs are based upon our reasonable determination of the value that we receive from collecting and retaining personal information about you in connection with operating our business. This estimated value takes into account a variety of factors as permitted by law, including (but not limited to) our expenses incurred in collecting and processing the information, our expenses incurred in providing rewards to you, and the estimated marginal revenue that we may derive from information related to a specific Programs participant.
Your Rights: State privacy laws provide you with certain rights with respect to the personal information collected by SOFG if you are a resident of those states. You may be able to exercise the following rights regarding personal information, subject to certain exceptions and limitations. To exercise your state privacy rights, submit a request using the form below and provide the information required.
- Request Confirmation that we process personal information about you.
- Request Access to the specific pieces of personal information about you that we have collected in the preceding 12 months.
- Request Deletion of the personal information that we have collected from you. We may retain personal information as required or permitted by law, we and will maintain a copy of your deletion request.
- Request Correction of the personal information that we have collected from you. Our goal is to keep your personal information accurate, current, and complete. If any of the personal information you have provided to us changes, you may also update it in your user/account profile, or you may let us know via the contact information detailed in the “Contact” section of our Privacy Policy. We are not responsible for any losses arising from any inaccurate, inauthentic, deficient, or incomplete personal data that you provide to us.
- Request to Opt Out (“Do Not Sell or Share My Information”) of “selling” or “sharing” your personal information. SOFG may continue to collect and share personal information about you with third parties as described in our Privacy Policy if that sharing does not require an opt-out opportunity, such as to continue to provide services to you. Please note that if you opt out of certain practices, we may be unable to provide you with some services.
- Complaints. If you believe that your rights relating to your personal information have been violated, you may lodge a complaint with us by contacting us via the contact information detailed in the “Contact” section of our Privacy Policy.
Verification Process and Required Information: Note that we may need to request additional information from you to verify your identity or understand the scope of your request. You will not be required to create an account with us to submit a request or have it fulfilled. We will require you to provide, at a minimum, basic contact information, as listed in the webform below.
Thank you!
Completing the online request form allows us to receive and begin working on your request most efficiently, but if you prefer to talk to someone on the phone, or you have a disability that makes it difficult to use the online request forms, you may call or text 1-800-284-7348 to submit a request.
Right to Non-Retaliation
We do not retaliate against you for exercising any of the rights noted above.
We do not retaliate against you for exercising any of the rights noted above.
Appeal: If you have submitted a request that we have not reasonably fulfilled, you may contact us to appeal our decision by sending an email with the subject line “Appeal” to guestservices@altardstate.com.
Authorized Agent: You may also designate an authorized agent to make requests on your behalf by designating such an agent in writing or through a power of attorney. We will require the agent to provide us with proof that you have authorized the agent to make requests on your behalf prior to accepting requests from the agent.
Contact for More Information
If you have questions about our privacy policies or practices, please contact us using the contact information noted in the “Contact Us" section of our Privacy Policy.
If you have questions about our privacy policies or practices, please contact us using the contact information noted in the “Contact Us" section of our Privacy Policy.
Updates to This Notice
We may make changes to this Notice, and may apply any changes to information previously collected, as permitted by law. When we make material changes to this Notice, we will notify you by posting the updated Notice on our website, and we will update the effective date at the end of this Notice.
We may make changes to this Notice, and may apply any changes to information previously collected, as permitted by law. When we make material changes to this Notice, we will notify you by posting the updated Notice on our website, and we will update the effective date at the end of this Notice.
Effective Date
This Notice is effective Jan 1, 2026.
This Notice is effective Jan 1, 2026.